融媒体时代文创产品动漫化设计策略探析

Analysis on the Animation Design Strategy of Cultural and Creative Products in the Era of Financial Media

新媒体时代为文创产品的产业融合带来了新的发展契机。融媒体时代是一种发展理念,融媒体通过对多种相对独立的媒介进行整合,使各个媒体间的优势得到充分发挥。融媒体进一步改善了传统媒体存在的局限性,本文对融媒体时代的概念进行简要阐述,基于对融媒体时代特征的分析,得出融媒体时代对动漫文创产品具有促进商业价值提高、推动市场供给结构改革、促进国内国外双循环的重要影响。在融媒体时代下,企业应基于用户心理需求进行动漫文创产品设计,对动漫产品的内容及相关服务进行创新,建立科学合理的运作机制,打造具有特色的文化品牌,为用户提供多元化的使用体验。

The new media era has brought new development opportunities for the industrial integration of cultural and creative products.The era of integrated media is a development concept.Integrated media can give full play to the advantages of various media by integrating a variety of relatively independent media.Integrating media further improves the limitations of traditional media.This paper discusses“the animation design strategy of cultural and creative products in the era of integrating media”and briefly expounds the concept of the era of integrating media.Based on the analysis of the characteristics of the era of financial media,it can be concluded that the era of financial media has an important impact on promoting the improvement of commercial value of animation creative products,promoting the reform of market supply structure and promoting the double cycle at home and abroad.In the era of financial media,enterprises should design animation creative products based on the psychological needs of users,innovate the content and related services of animation products,establish a scientific and reasonable operation mechanism,build a distinctive cultural brand,and provide users with diversified experience.