互联网时代地方特产品牌形象视觉设计研究

Research on Visual Design of Specialty Brand Image in the Internet Era

互联网时代下信息快速传播,数据库越来越丰富;但在互联网带来利处的同时,也带来了相应的弊端,大众对于每天浏览到的信息能记住的却很少。如何在这种情况下让特产品牌脱颖而出就显得十分重要。本文将从互联网与地域文化等视角,根据地方特产和品牌形象设计的相关基础理论知识的概述,通过对特产品牌的视觉形象现状进行分析,罗列出对特产品牌进行品牌形象设计的意义;对特产品牌形象存在的问题提出具有建设性的视觉设计方法,并根据实际情况对特产品牌形象进行更深一步的探索。

In the Internet era,information is spreading rapidly and databases are becoming more and more abundant;But while the Internet brings benefits,it also brings corresponding disadvantages.The public can remember very little of the information they browse every day.How to make specialty brands stand out in this situation is very important.From the perspective of the Internet and regional culture,based on the overview of the basic theoretical knowledge related to local specialties and brand image design,this paper lists the significance of brand image design for specialty brands by analyzing the current situation of the visual image of specialty brands;Put forward a constructive visual design method for the problems existing in the special product brand image,and further explore the special product brand image according to the actual situation.