基于客家文化的商业包装设计策略分析

Analysis of Commercial Packaging Design Strategy Based on Hakka Culture

客家文化资源十分丰富,包含各项内容,本文主要分析商业包装设计中客家文化的应用。首先阐述商业包装设计中应用客家文化的意义,并根据客家文化特点,分析与总结商业包装中客家文化应用程度,最后,阐述商业包装设计中应用客家文化的策略。客家文化有着丰富的文化底蕴,本文以客家文化为视角,挖掘商业包装设计中的文化元素,将客家文化与商业包装设计结合到一起,让包装设计体现出文化特征,具有文化元素,在满足消费者要求的同时,创建美好的生活。

Hakka culture resources are very rich,including various contents,this paper mainly analyzes the application of Hakka culture in commercial packaging design.Firstly,the significance of applying Hakka culture in commercial packaging design is expounded,and the application degree of Hakka culture in commercial packaging is analyzed and summarized according to the characteristics of Hakka culture.Finally,the strategy of applying Hakka culture in commercial packaging design is expounded.The Hakka culture has a rich cultural heritage,this paper takes the Hakka culture as the perspective,excavating the cultural elements in the commercial packaging design,combining the Hakka culture and the commercial packaging design together,so that the packaging design reflects the cultural characteristics,with cultural elements,while meeting the requirements of consumers,to create a better life.