“5G+新媒体”时代古籍阅读推广现状与创新策略研究

Research on the Current Situation and Innovation Strategy of Ancient Books Reading Promotion in the era of "5G + New Media"

随着5G通信技术与新媒体的融合发展,各种信息的推广传播产生新的格局,古籍的阅读推广也理应顺应潮流。本文通过对古籍阅读推广的现状和存在的问题进行调研,探讨在“5G+新媒体”模式下,通过数字化技术、高清短视频、文化节目、文化创意产品、虚拟与现实文旅融合的方式构建古籍阅读推广的新模式,在宏观上完善了古籍保护计划体系,在微观上让束之高阁的古籍通过时尚、潮流的传播方式走向读者、走向大千世界,弘扬中华优秀传统文化,树立文化自信。

With the integrated development of 5g communication technology and new media,the promotion and dissemination of various information has created a new pattern,and the reading and promotion of ancient books also conform to the trend.By investigating the current situation and existing problems of ancient books’ reading promotion,this paper discusses how to build a new mode of ancient books’ reading promotion through the integration of digital technology,high-definition short video,cultural programs,cultural creative products,virtual and real culture and tourism under the "5g" + "new media" mode,which improves the ancient books’ protection plan system on the macro level,and makes the ancient books on the shelf pass the fashion the communication mode of the trend will move towards the readers and the world,carry forward the excellent traditional Chinese culture,and establish cultural self-confidence.