汤显祖戏曲文化创意产品设计研究

Design of Tang Xianzu Opera Culture

汤显祖是我国著名戏曲家、文学家,被誉为“东方的莎士比亚”,是国内外影响深远的“世界名牌”。抚州是一个有梦有戏的地方,为了整合当地戏剧资源,凸显地方文化特色,响应国家大力发展文创产品的号召,现把汤显祖戏曲文化部分应用在文化创意产品的设计之中,对其文化资源在创意方面进行转换。寻找将汤显祖戏曲文化应用在文创产品中创新的可能性。设计出一些具有时代特征的戏曲文化创意产品,并以此来传承和发展汤显祖戏曲文化。

Tang Xianzu is a famous Chinese opera writer and writer,known as the“Shakespeare of the East”,and is a far-reaching“world famous brand”at home and abroad.Fuzhou is a place with dreams and plays.In order to integrate drama resources,highlight local cultural characteristics,and respond to the national call to vigorously develop cultural and creative products,Tang Xianzu opera culture is now applied to the design of cultural and creative products to transform its cultural resources in the creative aspects.Looking for the possibility of applying Tang Xianzu culture to innovation in cultural and creative products.Design some creative products with the characteristics of The Times,and to inherit and develop Tang Xianzu opera culture.