非遗传承与新媒体艺术的融合之道——以桃花坞木版年画为例

Integration of Intangible Cultural Heritage Inheritance and New Media Art——Taking Taohuawu Woodcut New Year Picture as an Example

作为传承传统年俗文化内涵的桃花坞木版年画,被纳入我国非物质文化遗产名录,木版年画中展现出鲜明的地方特色和深刻的文化基因,但在当下传统工艺美术整体衰弱的大背景下,湖州传统木版年画也面临着一系列危机。该文提出结合新媒体视角下非遗传承的转型与升级,挖掘年轻消费者的需求,结合“国潮”“插画”对桃花坞木版年画进行再设计,为桃花坞木版年画的发展寻求新的立足点。

Taohuawu woodcut New Year pictures,as a way of inheriting the customs and focusing on excavating the traditional cultural connotation,show distinctive local characteristics and profound cultural genes in the woodcut New Year pictures included in China's intangible cultural heritage list.However,in the context of the overall decline of traditional arts and crafts,Huzhou traditional woodcut New Year pictures are also facing a series of crises.This article proposes to combine the transformation and upgrading of intangible cultural heritage inheritance from the perspective of the current new media,tap the needs of the younger generation of consumers,and redesign Taohuawu Woodcut New Year pictures in combination with“China-Chic”and“Illustration”,so as to seek a new foothold for the contemporary development of Taohuawu Woodcut New Year pictures.