科普文创产品的设计与营销策略

Design and Marketing Strategy of Cultural and Creative Products for Popular Science

将科学元素注入文创产品,一定程度上为科普产品的品质提升和市场拓展提供了新思路。科普文创产品连接着科学与受众,为公众汲取科学知识、感悟科学文化提供了新途径。本文基于科普文创产品发展的现状及问题,从感质理论和新4C理论层面提出科普文创产品的设计与传播策略,突破传统文创产品的设计形式和传播方式,为科普文创产品的发展提供多维度创新的可能。

The infusion of scientific elements into cultural and creative products,to a certain extent,provides new ideas for the quality improvement and market expansion of popular science products.The cultural and creative products for popular science serves as a connection between science and the public,providing a new way for the public to learn scientific knowledge and understand scientific culture.Based on the current situation and problems of the development of cultural and creative products for popular science,this paper proposes the design and communication strategies of popular science cultural and creative products from the perspective of qualia theory and the new 4C theory,which breaks through the traditional design forms and communication methods of cultural and creative products,and provides the possibility of multi-dimensional innovation for the development of cultural and creative products for popular science.