文化产业数字化的创新衍进模式研究

Innovation and Evolution Mode of Cultural Industry Digitization

目的对中国文化产业数字化发展的现状及进展进行了梳理和分析。方法以文化产业的深层内涵与价值为基础,从中国文化产业数字化衍进逻辑、文化产业数字化构成维度、文化产业数字化新发展路径、文化产业数字化创新模式及文化产业数字化面临的挑战等层面,对当今中国文化产业如何数字化发展的问题进行了探讨。结果构建了“进化方式层+激活媒介层+重塑服务层+开拓业态层”的创新模式,阐述了文化产业“数智重构、繁荣共生、美美与共”的数字化发展路径。结论社会的发展与数字技术的更迭,推动了文化产业数字化的场景衍进。产业数字化对于推动文化产业升维与价值增殖,促进文化产业良性持续发展,实现产业联动融合与共赢等方面具有重要的时代意义。

The work aims to sort out and analyze the digital development status and progress of China's cultural industry.Based on the deep connotation and value of the cultural industry,how to develop the digitization of cultural industry in China was discussed from the following aspects:the evolution logic of the cultural industry digitization in China,the composition dimensions of the cultural industry digitization,the new development path of the cultural industry digitization,the innovation mode of the cultural industry digitization,and the challenges faced by the cultural industry digitization.The innovation mode of"evolution mode layer&activation media layer&reshaping service layer&expanding business type layer"was constructed,and the digital development path of"digital intelligence reconstruction,prosperity coexistence and great beauty"of cultural industry was elaborated.The development of society and the change of digital technology have promoted the evolution of cultural industry digitization.Industrial digitization is of great significance in promoting the upgrading and value increment of cultural industry,facilitating the healthy and sustainable development of cultural industry,and realizing industrial linkage,integration and win-win situation.