因子分析法建构音乐“意象图式”的设计研究

Design and Research on the Construction of Music"Image Schema"by Factor Analysis

目的研究因子分析法构建音乐“意象图式”的可行性,为提升视听沟通提供一种通用的设计方法。方法以Bossa Nova音乐视觉设计为例,通过设计调查,将音乐的听觉感受转换成语意描述和图像描述,提取其中的图式因子,再结合因子分析法构建这种音乐风格的视觉意象图式,最后通过设计不同倾向性的方案,验证其合理性。结果将因子分析法构建的意象图式应用到设计方案中,能够让人们在听音乐的情况下准确选择出视觉设计方案和音乐听觉的匹配程度。结论意象图式作为一种潜在的结构性认知,能够通过因子分析法准确构建;将因子分析法构建的意象图式应用到视听设计实践中,能够提升提设计过程中感官跨模转换的准确性和包容性,进而增强设计方案与群体感知的匹配程度。

The paper aims to study the feasibility of factor analysis to construct music"image schema",and provide a general design method for improving audio-visual communication.Bossa Nova's music visual design is taken as an example.With design interviews,the auditory sense of music is transformed into semantic description and image description.Schema factors are extracted,and then combined with factor analysis to construct the visual image schema of this musical style.Finally,different schemes are designed to verify the rationality of the image schema.As a potential structural cognition,the image schema can be accurately constructed by factor analysis.The application of the image schema constructed by factor analysis to the practice of audio-visual design can improve the accuracy and inclusiveness of sensory cross-mode conversion in the design process,thereby enhancing the matching degree between the design scheme and the perception of the group.