基于赣南采茶戏视觉元素的文创产品设计研究

Cultural and Creative Product Design Based on Visual Elements of Gannan Tea Picking Opera

目的赣南采茶戏作为江西省的传统戏剧之一,独具特色,但与之相关的文创产品种类却较为单一,研究赣南采茶戏视觉元素在现代文创产品设计中的应用,以丰富赣南采茶戏的设计可行性元素。方法将赣南采茶戏作为研究样本,提取采茶戏中的人物角色、道具、服饰、美妆四大视觉元素,分别对其典型元素的造型、纹样、色彩、语义进行提取与归纳,搭建视觉元素模型库,并运用解构、重构、重组等设计方法对纹样、造型进行重新设计,将其应用于赣南采茶戏文创产品--儿童手拍鼓设计案例中。结果拓展赣南采茶戏作为视觉元素在文创产品设计领域中的可行思路。结论通过对赣南采茶戏中视觉元素的分析提取及语义表达,既有利于传播赣南采茶戏,又为设计相关文创产品提供了设计新途径。

As one of the traditional dramas in Jiangxi Province,Gannan Tea Picking Opera has unique characteristics,but the related cultural and creative products are relatively single.The work aims to study the application of visual elements of Gannan Tea Picking Opera in modern cultural and creative products,and enrich the design feasibility elements of Gannan Tea Picking Opera.Gannan Tea Picking Opera was taken as the research sample,and the four visual elements of personas,props,costumes and makeup in the Tea Picking Opera were extracted.The shape,pattern,color and semantics of the typical elements were extracted and summarized respectively to build the visual element model library,and the design methods of deconstruction,reconstruction and reorganization were used to redesign patterns and shapes which were applied to the design case of children's hand drum,a cultural and creative product of Gannan Tea Picking Opera.The feasible ideas of applying visual elements of Gannan Tea Picking Opera to the field of cultural and creative product design were expanded.Analysis,extraction and semantic expression of the visual elements of Gannan Tea Picking Opera not only benefit the dissemination of Gannan Tea Picking Opera,but also provide a new way for designing related cultural and creative products.