萌系审美视阈下民俗博物馆数字文创设计研究

Digital Cultural Creative Design of Folk Museum from the Aesthetic Perspective of MOE

目的针对数字化时代人们对民俗博物馆的数字文创设计新需求,以及目前民俗文化的传播问题,研究民俗博物馆数字文创的设计新融合与新思路。方法分析萌系审美对民俗博物馆数字文创的意义和影响,借助文化的层次划分总结萌系审美在物质层、行为层和精神层的特征,基于皮尔斯的符号三元关系,深入探讨萌系审美、民俗文化与数字文创设计元素之间的联系以及设计方法,以佛山市祖庙博物馆为案例进行数字文创开发,并对设计结果进行效果验证。结果根据验证数据,萌系审美的民俗博物馆数字文创设计模型指导下的佛山市祖庙博物馆数字文创能使用户获得较好的文化体验。结论萌系审美的民俗博物馆数字文创设计模型能设计出被人们所接受和喜爱的数字文创,为民俗博物馆的数字文创设计提供了参考,能更好地传播民俗文化。

The work aims to study the new integration and new ideas of digital cultural creative design of folk museum in view of people's new demand for digital cultural creative design of folk museum in the digital era and the current communication problem of folk culture.The significance and influence of MOE aesthetics on the digital cultural creation of folk museum were analyzed and the characteristics of MOE aesthetics in the physical layer,behavioral layer and conceptual layer were summarized with the help of cultural level division.Then,based on Pierce symbol ternary relation,the connection between MOE aesthetics,folk culture and digital cultural creative design elements and design methods were deeply discussed.With Foshan Zumiao Museum as an example,the digital cultural creation was developed,and the design results were verified.According to the verification data,the digital cultural creation of Foshan Zumiao Museum guided by the digital cultural creative design model of folk museum with MOE aesthetics could enable users to get a better cultural experience.The digital creative design model of folk museum with MOE aesthetics can design the digital cultural creation accepted and loved by people in the digital era,thus providing a reference for the digital cultural creative design of folk museum and then spreading folk culture better.