江南文化视域下的江苏书籍设计--文化特质与设计创新

Book Design in Jiangsu from the Perspective of Jiangnan Culture:Cultural Characteristics and Design Innovation

目的以江苏书籍设计的佳作为例,探讨江南文化影响下,书籍设计的文化特质与设计创新,为当代书籍设计寻求可依循的创新策略。方法梳理江苏书籍设计的典型作品,特别是“最美的书”获奖作品,归纳出江南文化影响下江苏书籍设计的文化特质。辨析书籍设计常见的评价方式与创新维度,如编辑设计、编排设计、装帧设计三位一体说,世界最美的书四标准等,阐述书籍设计创新实践的可能维度。结论江南诗性文化孕育下的江苏书籍设计有着三种文化特质:士人气质、烟火气息与匠人精神,其自身的设计实践也成为新江南文化的当代演绎。以设计师为创作本位,总结书籍设计创新的四个维度:有情(主创能共情,五感可传情)、有意(立意出妙思,创意可发想)、有理(定位有理据,方案认同高)、有据(形象有所依,工美巧实现)。

The work aims to analyze the best works of book design in Jiangsu,explore the cultural characteristics and design innovation of book design under the influence of Jiangnan Culture,and propose innovative strategies for book design today.Typical works of book design in Jiangsu,especially the award-winning works of"Best Book Design from all over the World"were sorted out and the cultural characteristics of book design under the influence of Jiangnan Culture were summarized.The general evaluation methods and innovation dimension of book design,e.g.editorial design,typography,bookbinding and the four standards of best book design from all over the world,etc.were analyzed.The possible dimensions of book design innovation in practice were explained.Book design in Jiangsu is nurtured by Jiangnan poetic culture.It has three cultural characteristics:literati character,hustle and bustle,spirit of craftsmanship.Its design in practice has become a contemporary interpretation of new Jiangnan culture.Based on creation of designer's position,it is concluded that the innovation of book design has four dimensions:affection(high empathy,conveyable affection),intention(intentional ideas,creative inspiration),reasonability(reasonable positioning,high recognition),well-founded(well-founded image,achievable craftsmanship).