社交媒体中的新冠肺炎疫情信息获取及对个体行为意向的影响:基于拓展的问题解决情境理论

Information Acquisition of COVID-19 Pandemic in Social Media and its Influence on Individuals’ Behavioral Intention: Based on the Extended Situational Theory of Problem Solving

社交媒体信息获取是个体解决突发公共卫生事件的重要机制。本研究在集体主义文化背景下,构建了针对突发公共卫生事件的拓展的问题解决情境理论模型,并应用这一模型,通过对我国440位调查对象的问卷调查,对其社交媒体中的新冠肺炎疫情信息获取与行为意向及其关系进行了考察。结构方程模型分析结果表明,在新冠肺炎疫情情境中,个体的涉入认知和约束认知能够预测其情境动机,情境动机与参考标准分别可以预测其信息获取的每个维度,即信息搜寻和信息注意。作为新引入的问题解决情境理论模型的前因,健康意识这一外生变量可以预测个体的问题认知、涉入认知、约束认知、情境动机以及信息注意。作为信息获取的结果,信息搜寻和信息注意可以预测个体产生的符合集体主义价值取向的行为意向。在此基础上,我们讨论了本研究的理论价值和现实意义。

Information acquisition in social media is an important mechanism for individuals to solve public health emergencies. In the context of collectivist culture, this study proposes an extended situational theory of problem solving(STOPS) model for public health emergencies.Based on the proposed model, this study examines individuals’ information acquisition of COVID-19 pandemic in social media, behavioral intention, and the relationship between information acquisition and behavioral intention through a questionnaire survey with 440participants in China. Based on the structural equation modeling, in the context of COVID-19 pandemic, individuals’ involvement recognition and constraint recognition can predict situational motivation. Meanwhile, situational motivation and reference criterion can respectively predict each dimension of information acquisition, namely information seeking and information attending. As a new antecedent of STOPS model, health consciousness, an exogenous variable, can predict individuals’ problem recognition, involvement recognition,constraint recognition, situational motivation, and information attending. Furthermore, as a consequence of information acquisition, information seeking and information attending can predict individuals’ behavioral intention in line with collectivism value orientation. On this basis, the theoretical and practical implications are discussed.