数字经济推动文化产业价值共创:逻辑、动因与路径

Digital Economy Promoting the Value Co-creation of Cultural Industry: Logic, Motivation and Path

数字经济时代,资源整合、知识共享和互动协作赋予了文化产业价值共创新模式和新路径。从理论层面来看,文化产业价值主张、发起和实现都发生了相应的改变。从实践层面来看,共同发起价值、共享文化资源、构建社交网络、提升数字技术和协调利益相关者是数字经济推动文化产业价值共创的表现。在数字技术引导下,社群连接、数字驱动和平台融合等成为文化产业价值共创的主要动因。鉴于此,应推动数字经济下的文化产业价值共创,构建文化产业生态体系,借助优秀传统文化活化、社交网络互动、数据驱动创新、服务平台融合等路径,促进文化产业价值链延伸、拓展、提升和重构,助力文化产业在新时代高质量发展。

In the era of digital economy, value co-creation of cultural industry is a process of resource integration, knowledge sharing and interactive cooperation, which offers value co-innovation of cultural industry new mode and path. From the theoretical perspective, the value initiation, proposition and realization of cultural industry have changed accordingly. From the perspective of practice, value co-initiation, cultural resource sharing, social network construction, digital technology promotion and coordination of stakeholders are the performance of digital economy to promote the value co-creation of cultural industry. Under the guidance of digital technology, the network has become the intermedium of value co-creation, and community connection, digital driven and platform integration have become the main drivers of value co-creation of cultural industry. In view of this, it is necessary to establish the cultural industry ecosystem and promote the value co-creation of cultural industry under the digital economy, which is specifically reflected in the traditional culture activation, social network interaction, data-driven innovation, service platform integration, so as to promote the extension, expansion, upgrading and reconstruction of the cultural industry value chain and promote the high-quality development of the cultural industry in the new era.