乡村旅游视角下民宿产业发展的困境与突围

Predicament and Breakthrough of Homestay Industry Development from the Perspective of Rural Tourism

乡村旅游时代背景为民宿产业的发展提供了良好契机,但目前民宿产业的发展趋于停滞,原因在于乡村旅游业与民宿的有机融合面对着众多阻碍:产品开发力度不够、规划不合理宣传力度不足、推广意识不到位、缺乏规范化管理、服务意识不健全、民宿市场饱和、生态污染严重。文中基于乡村旅游视角提出了解决问题的途径有合理规划民宿产业,延长产业链;发挥新媒体优势,加大传播力度;规范管理,提高服务水平;保护生态环境,打造民宿特色IP。期望民宿产业朝着健康、稳定的方向发展,更好地满足民众对民宿的需要和诉求。

The background of rural tourism era provides a good opportunity for the development of homestay industry.However,the development of homestay industry tends to stagnate at present,because the organic integration of rural tourism and homestay faces many obstacles:not enough product development,not reasonable planning,and no enough publicity,promotion awareness not in place,lack of standardized management,no sound service awareness,home stay market saturation,and also,serious ecological pollution.Based on the perspective of rural tourism,this paper puts forward the solution to the above problems:planning the homestay industry reasonably,extending the industrial chain;giving full play to the advantages of new media and increasing the dissemination;standardizing management and improving service level;protecting the ecological environment and creating the characteristic IP of homestay.It is expected that the homestay industry will develop in a healthy and stable direction and better meet the needs and demands of the public for homestays.