湘西地区民族特色村寨体旅融合发展路径研究

On the Integrated Development Path of Sports and Tourism in Ethnic Characteristic Villages in Xiangxi

文章运用文献资料法、实地考察法、专家咨询法等研究方法,对湘西地区民族特色村寨体旅融合发展的优势、现状、问题进行调查研究,并从湘西地区民族特色村寨体旅融合发展的资金、交通设施、商业化、旅游人才、品牌创新、项目开发、传承人等方面展开分析。研究认为,近年来湘西地区民族特色村寨体旅融合发展遭遇瓶颈,研究通过完善湘西地区旅游政策、规范标准、打造品牌基地、拓展服务系统、培养专业性旅游人才及传承人等路径,为促进湘西地区民族特色村寨体旅融合发展提供理论基础,同时也使许多苗族、土家族濒临消亡、失传的传统体育文化获得延续,进而为湘西地区民族特色村寨传统体育文化的传承与发展打下坚实的基础。

Sports tourism is closely related to village construction.Both the protection policies of villages with ethnic characteristics and the rural revitalization strategies focus on village development.This paper investigates the advantages,current situation and problems of the development of the integrated development of sports and tourism in western Hunan.It also analyzes the funds,transportation facilities,commercialization,tourism talents,brand innovation,project development and inheritors of the integrated development of ethnic characteristic villages in Xiangxi region.Research that in recent years,Xiangxi ethnic characteristic village body brigade fusion development bottleneck,research by perfecting the Xiangxi tourism policy,standards,build brand base,expand service system,cultivate professional tourism talents and inheritance path,to promote the development,but also make many miao,Tujia,lost traditional sports culture,and for Xiangxi ethnic characteristic villages of traditional sports culture inheritance and development to lay a solid foundation.