摘要
当前,网红经济迅速发展,网红产业逐渐成熟完备。文章对网红经济产业相关概念进行了论述,分析了网红经济变现的基本模式,分析并预测了网红经济产业的发展态势,并针对其存在的问题提出对策建议,以期促进网红经济产业有序健康发展。
Currently,the Internet celebrity economy is developing rapidly,and the Internet celebrity industry is gradually maturing and completing.This paper discusses the related concepts of the Internet celebrity economy industry,analyzes the basic mode of the realization of the Internet celebrity economy,analyzes and forecasts the development trend of the Internet celebrity economy industry,and puts forward countermeasures and suggestions for its existing problems,in order to promote the orderly and healthy development of the Internet celebrity economy industry.
作者
陈桢
华莎
刘靓雯
Zhen Chen;Sha Hua;Liangwen Liu(Wuxi Taihu University,Wuxi,Jiangsu,China,2143000)
基金
江苏高校哲学社会科学研究一般项目:《网红经济运营与盈利模式研究》(项目批准号:2020SJA0892)。
关键词
网红
网红经济
产业形态
商业变现
Online Celebrity
Internet Celebrity Economy
Industry Form
Commercial Cash