摘要
本文基于数据挖掘、文本分析等技术对太平洋汽车网站关于国产纯电动汽车的用户评论进行处理,并从时间、空间、价格三个角度对用户情感倾向的波动进行分析,得出当前纯电动汽车的市场反馈。在分析市场反馈后,对新能源汽车行业的战略布局做出设想。
Based on data mining,text analysis and other technologies,this paper processes the user comments about domestic pure electric vehicles on the Pacific Automobile website,and analyzes the fluctuation of users'emotional tendencies from the perspectives of time,space and price,and concludes that the current pure electric vehicle Automotive market feedback.After analyzing the market feedback,make assumptions about the strategic layout of the new energy vehicle industry.
作者
金秋
Qiu Jin(Guizhou University,Guiyang,Guizhou)
关键词
纯电动家用汽车
用户情感
文本挖掘
情感分析
战略管理
Pure Electric Family Vehicle
User Sentiment
Text Mining
Sentiment Analysis
Strategic Management
