摘要
商业展示空间是塑造和传播企业文化的重要窗口。视线交互技术能够充分利用眼动信息,以便从用户的视角为优化商业展示空间设计提供参考。文章首先概述商业展示空间参观过程的基本眼动现象以及视线交互技术的发展现状,随后重点围绕利用视线控制技术提升交互体验、利用眼动分析技术改善展示空间设计等两个方面的应用,展望了视线交互技术在商业展示空间中的应用前景。
Commercial exhibition space is an important window to shape and spread corporate culture.Line of sight interaction technology can make full use of eye movement information,so as to provide reference for optimizing the design of commercial display space from the perspective of users.This paper first summarizes the basic eye movement phenomenon in the visiting process of commercial exhibition space and the development status of line-of-sight interaction technology,then focuses on the application of line-of-sight control technology to improve the interactive experience and eye movement analysis technology to improve the design of exhibition space,and looks forward to the application prospect of line-of-sight interaction technology in commercial exhibition space.
作者
何小满
Xiaoman He(College of science,Zhejiang University of Technology,Hangzhou,Zhejiang,310018,China)
关键词
商业展示空间
视线交互
眼动
用户体验
人机交互
Commercial Exhibition Space
Line-of-Sight Interaction
Eye Movement
User Experience
Human-Computer Interaction
