摘要
近年来,随着“CP”文化的流行,“CP粉”的购买力在整个消费市场中愈发不可忽视。本研究试图从文化消费的视角探讨“CP粉”为其“CP”“疯狂氪金”背后的消费行为心理逻辑,认为“CP粉”的消费行为是基于逃避逻辑、反抗逻辑和认同逻辑下的主动性选择。这种消费行为一方面能够满足“CP粉”作为消费者的心理需求,另一方面也无可避免地沦为资本和平台的附庸。
In recent years,with the popularization of"CP"culture,the purchasing power of"CP Fans"become a strong force in the whole consumer market.This study attempts to explore the psychological logic of consumer behavior of“CP Fans”from the perspective of cultural consumption,assumes that the consumer behavior of“CP Fans”is an initiative choice based on the escape logic,the resistance logic,and the identity logic.On the one hand,this kind of consumer behavior can meet the psychological needs of“CP Fans”,on the other hand,it inevitably become subservient to the capital and platform.
作者
李明珠
Mingzhu Li(Communication University of Zhejiang,Hangzhou,Zhejiang,China)
