数字银行时代商业银行发展场景金融的策略分析

Analysis of Strategy in the Scenario Finance in the Development of Commercial Banks in the Digital Banking Era

时代不断进步中,更多人对数字时代商业银行发展给与更多关注。本文主要以分析数字银行时代商业银行发展场景金融的策略为重点进行阐述,首先对数字银行时代商业银行发展场景金融优势和目前商业银行发展场景金融现状进行分析,其次从注重场景合作,降低建设成本、做好场景风险监管,推进数据分析效果、加强外部合作布局,完善线上线下整合和迎合客户创新产品,完善体验改进服务等几个方面深入说明并探讨,旨在为相关研究提供参考资料。

With the continuous progress of times,more and more people pay more attention to the development of commercial banks in the digital age.This paper mainly analyzes the strategy in the scenario finance in the development of commercial banks in the Digital Banking era.First,the advantages and the current situation of the scenario finance in the development of commercial banks in the Digital Banking era are analyzed.Then,further investigations are performed from the perspective of laying stress on scenario cooperation,reducing construction costs,supervising scenario risks,promoting data analysis effect,strengthening the layout of external cooperation,improving online and offline integration,innovating products for customers,and perfecting experience and services.This study can provide a reference for related research.