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农行手机银行APP发展策略解析

Analysis on the Development Strategy of ABC Mobile Banking App
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摘要 农行手机银行APP发展历史相对较短,并且发展速度较快。当前农行手机银行APP主要的服务业务便是帮助用户们办理金融业务,是用户们生活缴费、购物、票务处理等重要渠道。农行手机银行APP发展并不是一帆风顺,结合当前实际情况来看,农行手机银行APP建设仍然存在诸多需要改进之处。本文将针对农行手机银行APP发展的意义与现存问题进行详细分析,探究出农行手机银行APP发展的优化策略。 The development history of ABC mobile banking app is relatively short and the development speed is fast.At present,the main service business of ABC mobile banking app is to help users handle financial business.It is an important channel for users to pay for their life,shopping,ticket processing and so on.The development of ABC mobile banking app is not plain sailing.Combined with the current actual situation,the construction of ABC mobile banking app still needs to be improved.This paper will analyze the significance and existing problems of the development of ABC mobile banking app in detail,and explore the optimization strategy of the development of ABC mobile banking app.
作者 邱嘉汝 窦学诚 Jiaru Qiu;Xuecheng Dou(Gansu Agricultural University,Lanzhou,Gansu,730000)
机构地区 甘肃农业大学
出处 《管理科学与研究(中英文版)》 2022年第4期175-179,共5页 Management Science and Research
关键词 农行 手机银行APP 金融服务 Agricultural Bank of China Mobile Banking App Financial Service
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