摘要
在科学技术的引领之下,大数据、云计算、互联网、人工智能等技术成为热门话题,并且逐渐与各行业经济发展相结合,数字经济应运而生。基于此,本文以饲料企业为例,深入分析数字经济对饲料企业发展的影响,并针对电子商务这种新型商业模式提出营销渠道的创新,以帮助饲料企业把握好数字经济时代的机遇,实现饲料企业的可持续发展。
Under the guidance of science and technology,big data,cloud computing,Internet,artificial intelligence,etc.have become hot topics,and are gradually combined with the economic development of various industries.Digital economy came into being.Based on this,taking the feed enterprises as an example,this paper deeply analyzes the impact of digital economy on the development of feed enterprises,and puts forward the innovation of marketing channels for the new business model of e-commerce,so as to help feed enterprises grasp the opportunities of the digital economy era and realize the sustainable development of feed enterprises.
作者
刘明月
LIU Mingyue(Zhengzhou Vocational College of Finance and Taxation,Zhengzhou,Henan Province 450001,China)
出处
《中国饲料》
北大核心
2022年第22期135-138,共4页
China Feed
关键词
数字经济
饲料企业
营销渠道
创新
可持续发展
digital economy
feed enterprises
marketing channels
innovation
sustainable development
