基于差异化营销策略下饲料企业销售业绩研究

Research on sales performance of feed enterprises based on differentiated marketing strategy

随着市场经济的不断发展,营销已不仅局限于广告宣传领域,而是朝着更加精细化、差异化的方向发展。对于饲料产品来说,差异化营销对饲料企业的销售业绩具有积极作用。但当前差异化营销策略在饲料产品营销应用过程中仍面临着困难,需要从理念、人才两方面进行提升,以达到促进饲料企业饲料产品销售业绩提升的目的。

With the continuous development of market economy,marketing is not limited to the field of advertising,but towards a more refined and differentiated direction.For feed products,the realization of differentiated marketing plays a positive role in the sales performance of feed enterprises.Firstly,it is conducive to improve the market competitiveness of feed products,secondly,it is conducive to obtain competitive monopoly advantages to a certain extent,and thirdly,it is conducive to meet the diversification of consumer needs.However,at present,the differentiated marketing strategy of feed products still faces some problems in the application process.On the one hand,there is a lack of compound talents who not only understand the planting of feed products,but also have marketing knowledge.On the other hand,there are risks brought by differentiated marketing.In this context,the following three strategies can be adopted to optimize the differentiated marketing strategy of feed products to give full play to its positive impact on sales performance.The first is to reduce the exchange cost of feed products,the second is to implement the strategy of high quality and good price and pricing by region,and the third is to understand the target consumers.