基于ISM框架的企业科技向善影响因素分析

The Influencing Factors of Corporate Technology for Social Good Based on ISM

企业科技向善是指企业为最大化用户价值与社会福祉,运用创新技术以生产与提供产品/服务,实现商业价值与社会价值的企业行动,其重要性受到理论界与实务界的广泛关注。在回顾企业科技向善内涵及影响因素的基础上,采用扎根理论对27位学者、企业家的访谈与演讲实录等质性材料进行分析,提炼企业科技向善影响因素。同时,基于解释结构模型,对企业科技向善影响因素的内在关联及多层递阶结构进行探索,明确企业管理者的认知与态度、价值观是重要前置因素,发现消费者需求与创新机遇识别是必要条件,企业愿景与使命、组织管理及治理结构等内部支撑是基础,政府规制及社会规范等外部利益相关群体与要素是重要动力,市场环境以及社会发展与转型是重要依托。

Corporate technology for social good is an action that enterprises adopt innovative technologies to produce and provide products/services in order to maximize user value and social welfare,and then realize commercial value and social value.Therefore,corporate technology for social good is regarded as an important criterion to realize the symbiosis between technology and society in the digital society and it has attracted the attention from theoretical and practical circles.However,the extant research on the systematic analysis of the influencing factors of corporate technology for social good is relatively lagging behind.First,the existing literature focuses on the analysis of the connotation of corporate technology for social good based on different research contexts,and there is less systematic review and induction of the existing research on the connotation of corporate technology for social good.Second,the existing research ignores the interaction effects between different influencing factors,and the systematicness and comprehensiveness of extant research on exploring the influencing factors of corporate technology for social good is insufficient.Third,at present there is no scholar using qualitative materials,combined with grounded theory and ISM,to analyze the influencing factors and driving mechanisms of corporate technology for social good.Given the shortcomings of existing research,this study analyzes the qualitative materials such as the interviews and speeches of 27 scholars and entrepreneurs,and extracts the influencing factors of corporate technology for social good based on grounded theory.Then,ISM this paper analyzes the internal relationship and multi-level hierarchical structure of the factors affecting corporate technology for social good based on interpretative structural model.Finally,this study depicts a driving mechanism of corporate technology for social good.The results show that the cognition,attitudes and values of enterprise managers are important front factors of corporate technology for social good.Consumer demand and identification of innovation opportunities are necessary conditions for corporate technology for social good.Internal supports,such as corporate vision and mission,organizational management and governance structure are the key foundation for corporate technology for social good.Groups and elements related to external interests including government regulation and social norms are important driving forces for corporate technology for social good with the essential support from market environment and social development.On the basis of the above research conclusions,this study puts forward some management suggestions.First,by holding series of symposiums on corporate technology for social good,entrepreneur associations can invite typical enterprises practicing the“corporate technology for social good”to introduce the enterprise strategic layout and action path for reference,which will imperceptibly affect the cognition,attitudes and values of enterprise managers.Second,as a decision-making member of the formulation and implementation of enterprise strategy,managers also need to actively adjust their views on enterprise management,that is,the concept of enterprise development should change from the original commercial interest as the center to pay equal attention to both commercial and social value.Third,large enterprises can extract new business opportunities from solutions to social problems caused by traditional products/services to practice“corporate technology for social good”.Growing enterprises can identify new business opportunities based on the nature of new technology and the unmet needs of consumers.Fourth,the establishment of enterprise ethics committee and internal review system will help to ensure the social value orientation of products/services provided by enterprises.What's more,enterprises can be committed to building an internal cultural environment,mission and vision with ethical attributes,which will help to improve the sustainability of enterprises'implementation of“corporate technology for social good”.Fifth,whether enterprises improve social welfare can be regarded as a new direction of government supervision in the future.The government can issue relevant laws and regulations to promote enterprises's practice of“corporate technology for social good”.Last but not least,enterprises need to pay attention to the social demand for“goodness”in the period of transformation and development,explore innovation opportunities from social problems,and establish a business logic with conscience.The contributions of this paper are as follows.This study uses grounded theory to systematically analyze the influencing factors of corporate technology for social good,and integrates the existing scattered research on the motivation of corporate technology for social good.It constructs a hierarchical structure relation model of influencing factors of corporate technology for social good based on ISM,to clarify the complex internal relationship and structure between different influencing factors,and enriches the existing research conclusions on corporate technology for social good.Moreover this study puts forward the driving mechanism of corporate technology for social good,which provides theoretical support and action path enlightenment for enterprises to implement“corporate technology for social good”and realize long-term development.