大运河聊城段文旅融合发展的路径与策略

The Development Path and Strategy of Cultural Tourism Integration in the Liaocheng Section of the Grand Canal

文化和旅游融合发展是新时代文化和旅游事业的创新发展之路。围绕聊城段大运河文化的保护和开发,虽取得了显著成绩,但也存在一些问题。聊城市应采取强化文化遗产保护传承、加大遗产挖掘和阐释力度、完善基础设施和配套服务、打造精品线路和特色品牌、创新保护传承利用机制、提升生态环境保护水平等措施,探索符合聊城实际的文旅融合发展实践。

The integrated development of culture and tourism is the innovative development path of culture and tourism in the new era. Around the protection and development of the Liaocheng section of the Grand Canal culture, Liaocheng has achieved remarkable results, but there are also some problems.Liaocheng City should take measures to strengthen the protection and inheritance of cultural heritage, intensify the exploration and interpretation of heritage, improve infrastructure and supporting services, create high-quality routes and characteristic brands, and innovate the mechanism of protect inherit and Using, improving the level of ecological environment protection and other measures, explore the practice of integrated development of culture and tourism in line with the actual situation of Liaocheng.