我国电子竞技产业发展“三原色”

“Three Primary Colors”of China’s E-sports Industry Development

目前全球电子竞技产业发展迅速,我国电竞产业规模及市场均处于世界领先位置,但是其作为新兴产业迅速发展的同时,产业结构失衡、产业发展不充分、青少年沉迷等问题也伴随出现。文章通过对电竞产业现状及产业问题的分析,探讨了电竞产业的发展方向。研究结论表明,我国电竞产业未来发展有三个方向:“蓝色”即科技创新方向,“绿色”即体育融合方向,“红色”即文化引领方向,三种方向的有机结合将促进电竞产业的良性可持续发展。

At present,the global e-sports industry is developing rapidly.In terms of the market scale,e-sports industry in China is leading in the world.However,with the rapid development of a new industry,the problems such as industrial structure imbalance,insufficient industry development and youth addiction also appear.This paper analyzes the current situation and problems of e-sports industry and discusses the development direction of e-sports industry.The conclusion shows that the future development of e-sports industry in China has three directions:“blue”is the direction of science and technology innovation,“green”is the direction of sports integration,and“red”is the direction of culture leading.The combination of the three directions will promote the rapid sustainable development of e-sports industry.