摘要
目前全球电子竞技产业发展迅速,我国电竞产业规模及市场均处于世界领先位置,但是其作为新兴产业迅速发展的同时,产业结构失衡、产业发展不充分、青少年沉迷等问题也伴随出现。文章通过对电竞产业现状及产业问题的分析,探讨了电竞产业的发展方向。研究结论表明,我国电竞产业未来发展有三个方向:“蓝色”即科技创新方向,“绿色”即体育融合方向,“红色”即文化引领方向,三种方向的有机结合将促进电竞产业的良性可持续发展。
At present,the global e-sports industry is developing rapidly.In terms of the market scale,e-sports industry in China is leading in the world.However,with the rapid development of a new industry,the problems such as industrial structure imbalance,insufficient industry development and youth addiction also appear.This paper analyzes the current situation and problems of e-sports industry and discusses the development direction of e-sports industry.The conclusion shows that the future development of e-sports industry in China has three directions:“blue”is the direction of science and technology innovation,“green”is the direction of sports integration,and“red”is the direction of culture leading.The combination of the three directions will promote the rapid sustainable development of e-sports industry.
作者
欧阳吉
赖健
OUYANG Ji;LAI Jian(Sports Administration College,Guangdong Vocational Institute of Sport,Guangzhou 510663,China;Sports College,Guangdong Vocational Institute of Sport,Guangzhou 510663,China)
出处
《清远职业技术学院学报》
2022年第6期36-42,共7页
Journal of Qingyuan Polytechnic
基金
2022年度广东体育职业技术学院重点项目“粤港澳大湾区电子竞技产业发展与策略研究——以天河区为例”(2022KYKTRW002)。
关键词
电子竞技
电竞产业
电竞文化
数字体育
E-sports
E-sports industry
E-sports culture
Digital sports