网络媒体泛娱乐化语境下大学生网络素养的缺失与提升

Research on the Deficiency and Improvement of College Students’ Network Literacy Education under the Background of Network Media Pan-entertainment

随着经济与社会体制改革的不断深入以及网络技术的快速发展,网络媒体的泛娱乐化趋势日益明显,并逐步向社会各个领域蔓延渗透。它借助网络媒体“短平快”的传播属性,让受众出现感官刺激下的浅思维化、主流价值权威被解构与消解和审美异化现象突出等价值困境,并使得大学生的网络素养不断遭到挑战和冲击。面对网络媒体的泛娱乐化现象,高校须从掌握新媒体的话语权、构建互融性网络素养教育体系和用好课堂教学主渠道等方面入手,提升大学生的网络素养。

With the deepening of economic and social system reform and the rapid development of network technology, the trend of network media pan-entertainment is becoming more and more obvious, and gradually spread to various social fields. With the help of the network media’s “short, smooth and fast” propagation attribute, it makes the audience appear some value dilemma, such as the superficial thinking under the sensory stimulation, the mainstream value authority is deconstructed and dispelled and the aesthetic alienation phenomenon is prominent, and it also makes the network literacy of college students be constantly challenged and impacted. So the colleges must grasp the discourse power of new media and build an interactive network literacy education system, Meanwhile, the main channel of classroom teaching should be used to improve their network literacy under the background of network media pan-entertainment.