生态翻译学视角下湖南红色旅游外宣资料翻译策略研究

Research on Translation Strategy of Hunan Red Tourism Publicity Data from the Perspective of Ecological Translation

湖南红色旅游蓬勃发展,以及红色旅游外宣资料的翻译作为红色旅游文化外宣的前提,扫除语言障碍问题是无法避免的。文章以生态翻译学为标准,对湖南省的红色旅游外宣资料翻译所遵循的原则进行了阐述,并分析其翻译过程中存在的问题。从实现语言、文化和交际三个维度转换、加强对翻译人才的培养和管理以及适当的红色旅游外宣资料翻译方法选择等多个角度提出促进红色旅游外宣资料翻译质量提升的有效对策,从而加速湖南红色旅游资源国际化发展的脚步,提升湖南红色旅游全球知名度。

The vigorous development of red tourism in Hunan, and the translation of red tourism publicity materials as the premise of red tourism culture publicity, it is inevitable to remove language barriers. With ecological translation as the standard, this paper expounds the principles followed by the translation of red tourism publicity materials in Hunan province and analyzes the problems in the translation process. From various perspectives such as realizing the three dimensions of language, culture and communication transformation, strengthening the training and management of translation talents and selecting appropriate translation methods for red tourism publicity materials, this paper puts forward effective countermeasures to promote red tourism heralded data translation quality promotion, so as to accelerate the pace of the development of red tourism resources of the internationalization of hunan promote hunan red tourism popularity around the world.