灶王木版年画在文创产品设计中的应用

Application of Zaowang Woodcut New Year Pictures in the Design of Cultural and Creative Products

以灶王木版年画中的造型特征为设计元素进行灶王IP形象设计,以灶王文化中对厨房的美好寓意为设计内涵进行“灶起来”厨房创意衍生品设计。产品进行传统与现代的造型结合和文化因素的趣味化转换,拉近灶王文化与年轻群体之间的距离。

The paper takes the modeling features in the wood engraving New Year pictures of Zaowang as the design elements to design the IP image ofZaowang,and takes the beautiful meaning ofkitchen in Zaowang culture as the design connotation to design the creative derivative of kitchen.The combination of traditional and modern shapes and the interesting transformation of cultural factors have narrowed the distance between Zaowang culture and young groups.