我国精准国际传播的研究现状与发展趋势

Research Status and Prospect of the Precise International Communication in China

当前国际传播语境复杂,精准国际传播研究的意义和价值凸显。本文基于精准国际传播的定义,分析所选取的高相关度的公开发表的文献,用文献计量分析法对其加以可视化呈现,采取纵向历时性分析与横向共时性分析相结合、定性与定量分析相结合、内容分析和比较分析相结合的方法深入研究,相关研究呈现出高站位、大视野的学理性研究增加,以及小切口、聚焦型实践探索较为丰富的局面;而相关研究趋势表现为立体视野与学科交叉的互动化发展、技术与传播的融合化发展、学理性和实践性均衡化发展,以及研究主体性的回归与强化,但研究的理论性、学科融合性和体系化建设方面仍多有局限,有待进一步突破和提高。

At present,the international communication context is complex.Therefore,the significance and value of precise international communication research are highlighted.Based on the definition of precise international communication,highly relevant and officially published literature is selected and analyzed,and the relevant data is visualized by bibliometric analysis,and further analyzed by combining longitudinal diachronic analysis with horizontal synchronic analysis,qualitative and quantitative analysis,content analysis and comparative analysis,showing the increase of theorization with high standing and broad vision,and the small incision and focused practical exploration.The relevant research trends are manifested in the interactive development of three-dimensional vision and interdisciplinary intersection,the integration development of technology and communication,the balanced development of theorization and practicality,and the return and strengthening of research subjectivity.However,there are still many limitations in the theorization,disciplinary integration and systematic construction of research,which need to be further broken through.