具有地域特色的文创产品设计及购买意愿影响

Cultural and Creative Product Design with Regional Characteristics and Its Influence on Purchase Intention

分析影响消费者购买地域文创产品的具体原因,从文化创意产品设计的情感价值入手,看影响购买意愿的价值维度组成,即文化、娱乐、实用、审美,提出了感知价值与购买意愿的关系模型。

This paper analyzes the specific reasons that influence consumers to purchase regional cultural and creative products, starts with the emotional value of cultural and creative product design, and looks at the value dimensions that affect purchase intentions, namely culture, entertainment, practicality, and aesthetics. The relationship between perceived value and purchase intention is proposed model.