Interviews on the Cooperation between Hainan and Macao region in the TCM Industry to Promote Hainan’s TCM Industry

Objective To develop the internationalization and modernization of Hainan’s TCM industry,explore the development direction and fill in the research gap.Methods Design qualitative approaches,including fieldwork,semi-structured interviews,and policy analysis,were employed to identify development challenges for the cooperation between Hainan and Macao region in TCM industry.Ten interviews with key TCM industry stakeholders in Hainan and Macao region were conducted in 2020.These stakeholders are from schools,hospitals,companies,and governments.Hainan Province is the only free trade port with Chinese characteristics.Macao region is an international free trade port that has special economic relations with European and Portuguese-speaking countries.Therefore,this study focuses on the cooperation in the traditional Chinese medicine(TCM)industry between Hainan and Macao region.Besides,it investigates the traditional Chinese medicine industry in Hainan and Macao region according to the SWOT model.Results and Conclusion The study revealed strengths,weaknesses,opportunities,and threats for cooperation between Hainan and Macao region in TCM industry.Cooperation between Hainan and Macao region can be taken as a priority outline and a standard for the internationalization and modernization of Hainan’s TCM industry.