加快推动我国服装产业高质量发展的对策探讨——以广州市番禺区为例

Discussion on the countermeasures to accelerate the high-quality development of China’s clothing industry--Taking Panyu District of Guangzhou City as an example

纺织服装产业作为我国产业链完整、国际竞争力较强的产业之一,在后疫情时代面临着不同层面的挑战和机遇。我国服装产业仍处于全球价值链低端,缺乏技术创新能力,难以突破国外贸易壁垒。本文以广州市番禺区为例,介绍服装产业发展现状,总结其主要特点,深入研究制约服装产业发展的瓶颈,梳理分析出服装产业主要存在综合成本上升明显、产业数字化程度不高、招工困难且不稳定、产业政策支持不到位、仓储物流配套不足、纺织服装企业融资难、品牌宣传力度不够等问题,并针对后疫情时代国内服装产业的发展环境,提出壮大服装产业链、强化政策支持、引导产业集聚、加快产业数字化转型、发展供应链金融、优化仓储物流配套、打造服装区域品牌等对策建议,探索服装产业高质量发展的新路径,为我国服装产业转型升级提供思路。

As one of the industries with a complete industrial chain and strong international competitiveness in China,the textile and garment industry is facing challenges and opportunities at different levels in the post-epidemic era.China’s garment industry is still at the low end of the global value chain,lacking technological innovation capabilities,and it is difficult to break through foreign trade barriers.Taking Panyu District of Guangzhou City as an example,this paper introduces the development status of the garment industry,summarizes its main characteristics,and deeply studies the bottlenecks restricting the development of the garment industry,sorted out and analyzed that the clothing industry mainly has problems such as obvious rise in comprehensive cost,low degree of industrial digitalization,difficult and unstable recruitment,insufficient industrial policy support,insufficient warehousing and logistics support,difficulty in financing textile and garment enterprises,and insufficient brand promotion,and in view of the development environment of the domestic clothing industry in the post-epidemic era,it puts forward countermeasures and suggestions such as strengthening the clothing industry chain,strengthening policy support,guiding industrial agglomeration,accelerating industrial digital transformation,developing supply chain finance,optimizing warehousing and logistics facilities,and building regional clothing brands,and explore a new path for high-quality development of the clothing industry,and provide ideas for the transformation and upgrading of China’s clothing industry.