“互联网+”背景下户外登山运动发展对策研究——以江苏省苏南地区为例

Research on Development Countermeasures of Outdoor Mountaineering under the Background of "Internet+"——Taking South Jiangsu Province as an Example

随着社会经济的发展,基本物质生活已不能满足人们对生活的需求。现阶段,在基本的物质生活基础上进一步提升精神世界才是人们的更高生活追求。《关于积极推进“互联网+”行动的指导意见》《关于加快发展体育产业促进体育消费的若干意见》《山地户外运动发展产业规划》等一系列政策的颁布,加速了互联网融入各行各业的脚步,促进了户外登山运动的快速发展。当前,在“互联网+”的背景下,户外登山运动发展遇到新的问题与挑战。该论文通过文献资料法、问卷调查法等方法,研究了江苏省苏南地区“互联网+”背景下户外登山运动的发展现状,发现问题,提出对策,以便更好地促进当地户外登山运动的发展。

With the development of social economy, the basic material life has been unable to meet people’s needs for life. At this stage, it is people’s higher life pursuit to further improve the spiritual world in the basic material life. The promulgation of a series of policies, such as The Guiding Opinions on Actively Promoting the "Internet +" Action,The Several Opinions on Accelerating the Development of the Sports Industry and Promoting Sports Consumption,and The Industrial Planning for the Development of Mountain Outdoor Sports, has accelerated the integration of the Internet into all walks of life. Promote the rapid development of outdoor mountaineering. At present, under the background of "Internet +", the development of outdoor mountaineering has encountered new problems and challenges.This paper studies the development status of outdoor mountaineering in the context of "Internet+" in southern Jiangsu Province through literature review and questionnaire survey, and proposes countermeasures to better promote the development of local outdoor mountaineering.