地方依恋对乡村旅游地农户环境责任行为的影响——以环境感知为中介变量

The impact of place attachment on the environmental responsibility behavior of farmers in rural tourism areas:Taking environmental perception as an intermediary variable

以江西省乡村旅游地为例,利用577份有效调查数据构建结构方程模型进行定量研究。结果表明,乡村旅游地农户存在较高的地方依恋情感,其中农户的地方依赖对地方认同有正向的显著影响;地方依赖直接影响农户环境责任行为,而地方认同不能直接影响农户环境责任行为;环境感知在地方依恋的2个维度与环境责任行为之间有显著的中介作用;环境感知对环境责任行为有正向且显著的影响。据此,可以通过不断增强乡村旅游地环保宣传力度,加强基础设施建设以及相关技术的普及,增强农户地方依恋情感以及环境感知度,提高农户环境责任行为水平,从而促进乡村地区生态环境及旅游业的可持续发展。

The article used 577 effective survey data to construct a structural equation model for quantitative research using rural tourism areas in Jiangxi Province as an example.The results showed that the farmers in rural tourism areas had a high degree of place attachment.Among them,the place dependence of farmers had a positive and significant impact on place identity;place dependence had directly affected farmers’environmental responsibility behaviors,while place identity couldn’t directly affect farmers’environmental responsibility behavior;environmental perception had a significant intermediary effect between the two dimensions of place attachment and environmental responsibility behaviors;environmental perception had a positive and significant impact on environmental responsibility behavior.Accordingly,the sustainable development of the ecological environment and tourism in rural areas could be promoted by continuously strengthening environmental protection publicity in rural tourism areas,strengthening infrastructure construction and the popularization of related technologies,enhancing farmers’place attachment and environmental awareness,and improving farmers’environmental responsibility behaviors.