摘要
皮革旅游纪念产品凭借着出色的材料物理性能、文化创意特色、精巧雕刻的造型等诸多优势,被众多消费者们所喜爱。文章以皮革旅游纪念产品为研究切入点,总结了皮革旅游纪念产品的优势,分析了皮革旅游纪念产品的文化创意特色,提出了提升产品文化内涵的发展策略,以期通过分析研究为皮革旅游产品设计创作与发展提供更多的参考思路。
With excellent physical properties of materials,cultural and creative characteristics,exquisite sculpture and many other advantages,leather tourism commemorative products are loved by many consumers.This paper takes leather tourism commemorative products as the research starting point,and summarizes the advantages of leather tourism commemorative products;The cultural and creative characteristics of leather tourism commemorative products are analyzed;And put forward the development strategy to enhance the cultural connotation of products,in order to provide more reference ideas for the design,creation and development of leather tourism products through analysis and research.
作者
周妍
ZHOU Yan(Changzhou Senior Vocational and Technical School,Changzhou 213161,China)
出处
《西部皮革》
2022年第24期43-45,共3页
West Leather
关键词
皮革产品
旅游纪念
文创产业
创意特色
营销
leather products
tourism commemoration
cultural and creative industries
creative features
marketing