汉服文化传播现状及其策略研究

Research on the Current Situation and Strategy of Hanfu Culture Communication

汉服是我国优秀传统文化的重要符号载体。汉服文化所传播的民族自信与时代魅力,是推动汉服文化复兴的主要动力。但由于汉服商业化导致的市场混乱、汉服爱好者群体内部纷争不断,以及新媒体时代下的各种乱象等等,汉服文化传播仍待优化。探索汉服文化传播策略刻不容缓,通过让汉服爱好者与汉服从业者提高自身素质,并伴随政府监督引导机制的完善,可以增强汉服文化传播效果,起到弘扬我国传统文化的目的。

Hanfu is an important carrier of outstanding traditional culture.The national confidence and charm of The Times transmitted by Hanfu culture is the main driving force to promote the revival of Hanfu culture.However,due to the market chaos caused by the commercialization of Hanfu,constant internal disputes among Hanfu fans,and various chaos in the new media era,the cultural communication of Hanfu still needs to be optimized.It is urgent to explore better strategies of Hanfu culture communication.By allowing Hanfu fans and practitioners to improve their own quality,accompanied by the perfection of government supervision and guidance mechanism,we can enhance the effect of Hanfu culture communication and promote our traditional culture.