新媒体时代网络舆论主导权建设与网民公共理性培育研究

Research on Construction of Network Public Opinion Dominance and Cultivation of Netizens’Public Rationality in the New Media Era

随着新媒体时代的到来,作为全新的社会力量和民意空间,网络空间成为网民信息共享、意见交流的重要平台,对于网络舆论的生成和传播产生了深刻的影响。新时期网络舆论场主导权建设面临着多重挑战,关键在于占据舆论引导制高点,在主动引领网络舆论导向建设方面重点发力。要求网络舆论治理应抢占先机,完善并坚持正确导向,通过营造网络舆论强大的正能量,巩固主流意识形态的主导地位,有效培育网民的公共理性。

With the advent of the new media era,as a new social force and public opinion space,cyberspace has become an important platform for Internet users’information sharing and opinion circulation,which has a profound impact on the generation and dissemination of network public opinion.In the new era,the construction of dominance in the online public opinion field faces multiple challenges,and the key lies in occupying the commanding height of public opinion guidance and focuses on the active leading of the construction of online public opinion guidance.It is required that the opportunity should be seized in the governance of network public opinion,the correct guidance should be improved and adhered to,the positive energy should be strengthened by creating network public opinion,the dominant position of mainstream ideology should be consolidated and the public rationality of Internet users should be effectively cultivated.