旅游凝视视角下北京鲁迅博物馆红色旅游文化建构

Construction of Red Tourism Culture in Beijing Lu Xun Museum from the Perspective of Tourist Gaze

北京鲁迅博物馆的红色文化是在旅游行为的不同主体话语中建构出来的。政府凝视、专家凝视和游客凝视在北京鲁迅博物馆红色文化旅游建构中起到相互作用,形成了政府主导、专家建议引导、公众参与体验的良好互动,但也存在比如知名度低、配套设施陈旧、文创产品无特色等问题。本文建议北京鲁迅博物馆应加强宣传力度,扩大博物馆的市场名气,创新博物馆管理机制,在旅游凝视视角下构建红色旅游文化,让博物馆的红色旅游文化活起来,从而提高自身影响力,实现博物馆与红色文化的融合发展。

The red culture of Beijing Lu Xun Museum was constructed in the discourse of different subjects of tourism behavior.Government gaze,expert gaze and tourist gaze interacted in the construction of red cultural tourism in Beijing Lu Xun Museum,forming a good interaction of government leadership,expert advice guidance and public participation experience.Beijing Lu Xun Museum had some problems in the construction of red tourism culture,such as low publicity,outdated supporting facilities and backward infrastructure,and implicit characteristics of cultural and creative products.To construct red tourism culture from the perspective of tourist gaze,Beijing Lu Xun Museum needed to strengthen publicity,expand the market reputation of the museum,innovate the museum management mechanism,and make the red tourism culture of the museum alive,so as to improve its influence and realize the integration and development of the museum and red culture.