Vlog新闻的叙事研究——以“康辉Vlog”为例

Narrative Research of Vlog News——Taking the“Kang Hui Vlog”as an Example

随着互联网技术以及媒介技术的发展,受众的信息接收方式发生了改变,新闻报道的叙事特征也发生了变化。在主流媒体话语权式微,舆论引导力不足的情况下,主流媒体积极顺应短视频的发展潮流,找到了Vlog新闻这一新型的新闻报道方式。本文以央视新闻发布的“康辉Vlog”为主要研究对象,采用案例分析法,基于叙事学以及新闻传播学相关理论研究其叙事特征、叙事不足,并且提出Vlog新闻的叙事策略。未来Vlog新闻在叙事策略上,应注重培养全能型的叙事者,平衡叙事场景的呈现,强化用户思维,强化自己的叙事风格。

With the development of Internet technology and media technology,the audience’s way of receiving information has changed,and the narrative characteristics of news reports have also changed.In the situation of the decline of the discourse power of the mainstream media and the lack of public opinion guidance,the mainstream media actively adapt to the development trend of short video and find the new news reporting mode of Vlog news.This paper takes“Kang Hui Vlog”released by CCTV news as the main research object,adopts case analysis method,studies its narrative characteristics and narrative deficiency based on narratology and relevant theories of journalism and communication,and puts forward the narrative strategy of Vlog news.In the narrative strategy of Vlog news in the future,it should pay attention to cultivate all-round narrators,balance the presentation of narrative scenes,strengthen users’thinking and strengthen their own narrative style.