微博舆情事件中情绪传播的形成机制研究——以刘学州事件为例

A Study on the Formation Mechanism of Emotional Communication in Weibo Public Opinion Incident——Taking the Liu Xuezhou Incident as an Example

微博舆情事件在反映社会问题中起着不可或缺的作用,是了解社会矛盾的透视镜,也是净化网络环境的重要途径。由于网民处在微博的弱关系中,个人情绪立场容易受到群体的影响,导致非理性的情绪出现,激化社会矛盾。文章以社会影响度高的刘学州舆情事件为例,通过参与观察、收集数据的方式分析舆情事件中情绪传播的形成机制,发现公众共同的情感认知框架、平台的特质以及媒体和网络意见领袖在不同程度上影响着情绪传播。而在情绪传播的过程中也会滋生出许多问题,需要公众、媒体、政府三重力量共同打造健康的网络生态。

Weibo public opinion incident plays an indispensable role in reflecting social problems,which is not only a perspective mirror for understanding social contradictions,but also an important way to purify the network environment.As netizens are in the weak relationship of Weibo,individual emotional positions are easily affected by groups,resulting in irrational emotions and intensifying social contradictions.By participating in observing and collecting data,this paper takes the public opinion event of“Liu Xuezhou”with high social influence as an example to analyze the formation mechanism of emotional communication in public opinion events.It is found that the common emotional cognitive framework of the public,the characteristics of the platform,as well as the media and online opinion leaders affect emotional communication in varying degrees.Many problems will arise in the process of emotional transmission,which requires the triple forces of the public,the media and the government to work together to create a healthy network ecology.