工业产品设计引导高频次消费路径研究

Research on High Frequency Consumption Path Guided by Industrial Design

高频产品具有复购率高和购买频次高的特点,设计开发兼具高复购率和购买频次的产品,能够提高特定商品的产业效益。研究从“理性消费”到“感情消费”的现代消费价值取向切入,论证“现代商业卖的不再是产品本身,而是人的欲望”,从而提出基于消费欲望的横向切入点“马斯洛理论”和纵向切入点“客户终身价值”出发的、针对目标消费者的高频产品设计开发路径。

A high-frequency products have the characteristics of high repurchase rate and high purchase frequency,designing and developing products with high repurchase rate and high purchase frequency can improve the industrial benefits of specific commodities.In the paper below,a study was made of modern consumption value orientation from“rational consumption”to“emotional consumption”to demonstrate that“what modern commerce sells is no longer the product itself,but the desire of people”,so as to put forward a high-frequency product design and development path for target consumers based on the horizontal cut-in point Maslow's theory and the vertical cut-in point“customer lifetime value”.