基于游记文本的成都市亲子旅游流网络结构特征

Network Structure Characteristics of Parent-child Tourism Flow in Chengdu City Based on Travel Notes

亲子旅游是旅游活动的重要形式,科学把握亲子旅游者的流动规律,对于亲子旅游目的地建设、资源整合与线路设计具有重要意义。基于互联网的游记文本数据挖掘,借助复杂网络分析、GIS空间分析等研究方法,对成都市亲子旅游流的网络结构、不同旅游时长下的网络结构特征进行分析。研究发现:成都市亲子旅游流网络呈典型的“金字塔结构”和小世界特征,形成了以宽窄巷子、大熊猫基地、锦里、武侯祠为核心的等级层次结构。成都市亲子旅游时长的集中性强、时间偏短,主要集中在5天及以内。不同旅游时长下,亲子旅游流网络的等级层次结构基本保持不变、小世界性显著、社团结构较为稳定。随着旅游时长的增加,亲子旅游流网络稠密程度呈“倒U型”变化态势。

Parent-child tourism is an important form of tourism activities. Scientifically grasping the flow rules of parentchild tourists is of great significance for the construction of parent-child tourism destinations, resource integration and tourism route design. Based on data mining of travel notes,with the help of complex network analysis,GIS spatial analysis and other methods, this paper discusses the network structure of parent-child tourism flow in Chengdu City and the network structure at different travel duration. The study shows that: The parent-child tourism flow network in Chengdu City presents the characteristics of a typical "pyramid structure" and small world, forming a hierarchical structure with Kuanzhai Lane,Giant Panda Breeding,Jinli and Wuhou Shrine as the core. The duration of parent-child travel in Chengdu City is concentrated and short,mainly within 5 days. At different travel duration,the hierarchical structure of the parentchild tourism flow network in Chengdu City remains basically unchanged,the small-world effect of the network continues to strengthen, and the network community structure is relatively stable. With the increase of travel time, the density of parent-child tourism flow network in Chengdu City shows an "inverted U-shaped" trend.