浅谈如何加强企业的商标管理

A Brief Analysis on How to Strengthen the Management of Corporate Trademarks

我国经济已由高速增长阶段转向高质量发展阶段,创新驱动发展战略深入实施。文章分析了企业商标中所存在的风险,并提出如何加强企业商标管理的办法。创新是引领发展的第一动力,保护知识产权就是保护创新。当前,知识产权对激励创新、打造品牌、规范市场秩序、扩大对外开放等方面正发挥越来越重要的作用。

The economy has shifted from a high-speed growth stage to a high-quality development stage,and the innovationdriven development strategy has been thoroughly implemented.This paper analyzes various risks existing in corporate trademarks,and proposes ways to strengthen corporate trademark management.Innovation is the first driving force for development,and the protection of intellectual property rights is the protection of innovation.At present,intellectual property is playing an increasingly important role in stimulating innovation,building brands,regulating the market order,and expanding opening-up.