高校图书馆专业文献资源推广模式研究

Research on the promotion mode of professional literature resources in university libraries

提升高校图书馆专业文献流通率及利用率,是高校图书馆助力学科服务的主要指标。文章研究线下推广及线上推荐模式实现专业文献资源推广体系构建。通过创设不同专业类别的热点图书展示区、推荐专业文献走入大学课堂、建学科特色分馆实现常态化的专业文献线下推广策略,融合高校教学数据、科研数据、图书馆大数据构建精准的智能推荐平台实现专业文献的线上推荐模式。高校图书馆应主动挖掘专业文献信息资源,推荐满足读者学习、科研需求的学科资源。

To improve the circulation rate and utilization rate of professional literature in university libraries is the main indicator for university libraries to help discipline services.This paper studies offline promotion and online recommendation mode to realize the construction of professional literature resource promotion system.The offline promotion strategy of normalized professional literature is realized by creating hot book exhibition areas of different professional categories,recommending professional literature into university classrooms,and building branch libraries with discipline characteristics,integrate university teaching data,scientific research data and library big data to build an accurate intelligent recommendation platform to achieve online recommendation mode of professional literature.University libraries should actively tap professional literature information resources and recommend subject resources that meet the needs of readers for learning and scientific research.