消费社会理论视域下大众审美风尚探析——以短视频为例

An Analysis of Popular Aesthetic Fashion from the Perspective of the Theory of Consumer Society——Taking Short Video as an Example

现代消费社会中,大众传媒为人们提供了数字化、媒介化的交流空间。在一定的数据支撑下结合消费社会的相关理论,以“短视频”为研究对象,对消费社会之下大众的生活化、时尚化与符号化加以分析,反思这种独特的审美风尚对人们的思维方式、生产生活所带来的深刻影响:“感官快适”逐渐取代审美,文本文字被短视频所代表的视听文化所围剿,大众文化生产的动机也因此发生改变。以此警惕大众传媒通过消费话语体系建构出的虚假审美,使大众重新关注现实,从中获取独特而又深刻的审美体验。

In the modern consumer society,modern mass media provides people with digital and media communication space.Under the support of certain data and combined with the relevant theories of the consumer society,"short video"is taken as the research object,and the public's life-oriented,fashionable and symbolic aesthetic tastes in the consumer society are analyzed,so as to reflect this unique aesthetic fashion's profound impact on people's way of thinking,production and lifestyle."Sensory comfort"gradually replaced aesthetics,and texts were surrounded by audio-visual culture represented by short videos,and the motivation for mass culture production also changed as a result.In this way,we should guard against the false aesthetics constructed by the mass media through the consumption discourse system,so that the public can refocus on the reality and obtain a unique and profound aesthetic experience from it.