试论高校网络思政新媒体平台的建设与发展

On the Construction and Development of New Media Platform of Internet-based Ideological and Political Education in Colleges and Universities

高校是教书育人的重要场所,做好高校网络思想政治教育工作,加强高校意识形态阵地建设,是一项战略工程、固本工程、铸魂工程。目前,各高校网络思政平台建设工作如火如荼开展,但也存在网络思政新媒体平台与思政教育融合度不够、平台建设机制不够完善和内容吸引力不足等问题。对此,应从加强高校思政教育与网络新媒体平台的有机融合、完善高校思政教育新媒体平台的管理机制、高度重视高校网络思政内容建设等方面大力加强高校网络思政平台建设,从而增强高校思想政治教育传播力、亲和力和吸引力。

Colleges and universities are important places for teaching and educating people,and to do a good job of ideological and political education and strengthen the construction of ideological positions in colleges and universities is a strategic project,a project to consolidate the foundation and a project to cast the soul.At present,the construction of Internet-based ideological and political education platform in colleges and universities is in full swing,but there are also some problems,such as the integration degree of the new media platform with ideological and political education is not enough,the platform construction mechanism is not perfect,and the content is not attractive.Thus,in order to strengthen the construction of Internet-based ideological and political education platform,and to enhance the propagation force,affinity and appeal,we should strengthen the organic integration of ideological and political education with the Internet-based new media platform,improve the mechanism of new media platform management system of college ideological and political education,and attach great importance to the content construction of Internet-based ideological and political education.