以《沙家浜》为例看红色旅游文化未来发展研究

Taking Shajiabang as an Example to See the Future Development of Red Tourism Culture

为了解中外红色旅游文化的发展现状,探讨如何带动沙家浜红色旅游高质量发展,论文通过收集数据资料并运用文献分析法,重点分析了沙家浜红色景区发展中存在的问题。研究结果表明,由于景区诸多的运营管理问题,没有很好地体现出自身独特的红色文化内涵,从而限制了沙家浜红色旅游景区高质量转变的速度。所以,提高沙家浜红色旅游景区项目内容定位的准确性,提升服务水平和强化自身的红色文化特性,才能满足游客的需求。

In order to understand the development status of red tourism culture at home and abroad,and discuss how to promote the high-quality development of red tourism in Shajiabang,the paper focuses on analyzing the problems existing in the development of Shajiabang red scenic spot by collecting data and using literature analysis method.The research results show that due to many operational management problems in the scenic spot,it does not well reflect its own unique red cultural connotation,which limits the speed of high-quality transformation of Shajiabang red tourist attractions.Therefore,it is necessary to improve the accuracy of the content positioning of the Shajiabang red tourist attraction project,improve the service level and strengthen its own red cultural characteristics,in order to meet the needs of tourists.