微传播时代红色文化话语体系建设研究

Research on the Construction of Red Culture Discourse System in the Era of Micro-communication

微传播时代的话语表达具有话语主体愈加圈层化与大众化、话语内容更加口语化与娱乐化、话语场域呈现公共化与多样化、话语方式趋于碎片化与分众化、话语逻辑呈现批评化与片面化等多元化特征。微传播时代对红色文化话语体系建设提出了新要求:微传播时代红色文化传播应注重话语主体适应圈层与多元融合、话语内容融入日常与贴近生活、话语场域注重公共空间与多元拓展、话语方式分层叙事与分众叙事、话语逻辑层层递进与严密完整。为此,我国应该从健全红色文化话语主体圈层多元融合制度、完善红色文化话语内容与时俱进诠释制度、健全红色文化话语场域一核多元建设制度、完善红色文化话语方式因时制宜叙事机制、健全红色文化话语逻辑完整严密论证制度等方面推进新时期红色文化话语体系建设。

Discourse expression in the era of micro-communication has the characteristics of becoming more and more layered and popular in discourse,more colloquial and entertaining discourse content,publicization and diversification of discourse fields,fragmentation and differentiation of discourse methods,and criticism and one-sidedness of discourse logic.The era of micro-communication has called for new requirements for the construction of the red cultural discourse system.The dissemination of red culture in the era of micro-communication should pay attention to the adaptation of discourse subjects to the circle and multiple integration,the integration of discourse content into daily life and close to life,the discourse field to pay attention to public space and diversified expansion,the hierarchical narrative and focus narrative of discourse methods,and the progressive and rigorous integrity of discourse logic.To this end,China should comprehensively promote the construction of the red cultural discourse system in the new era by improving the pluralistic integration system of the main circle of red cultural discourse;bettering the interpretation system of red cultural discourse content to keep pace with the times;strengthening the system of multi-core construction of red cultural discourse field;and improving the narrative mechanism of red cultural discourse according to the conditions of the times and the complete and rigorous demonstration system of red cultural discourse logic.